Latest Blog Posts From: Adventures in Ecommerce & Search Marketing

Link Title Tags: Useful or Useless?
So, before yesterday, I had never heard of the Link Title Attribute, which is an HTML tag you can assign to a link that will provide more information via mouseover. It’s a lot like the alt text that can be added to images. There were some questions about whether this would be a benefit to [...]
Published 10 months ago

AdWords Search Query Reporting Fail!
Where, oh where have my negative search terms gone? One of my most successful tools for highly-focused paid search campaigns has been their comprehensive, insightful reporting tools. My favorite report, by far, was the Search Query Report. A blessing in disguise, the SQR showed me search terms that displayed my ads, and these search terms [...]
Published 11 months ago

How To Avoid Success at All Costs
Success definitely has it’s perks. More money is good. Recognition for doing something that means something can be a very satisfying thing. Taking an idea and turning it into a reality would instill pride in anyone. Don’t forget, though, that success also has it’s pitfalls. If you’ve cashed in with your success, your style of [...]
Published 12 months ago

The Mean Streets of Internet Marketing
The Internet Marketing industry has grown and changed ever since the Internet became a viable place to buy and sell goods. Sure, there was that little hiccup with the .com bubble some years back, but we pretty much trimmed the fat and got all that stuff straightened out. About a decade later we’re smarter and [...]
Published 1 year ago

The Best Android Apps For Newbies
I’ve never been a big phone communicator. In fact, I got my first cell phone only a few short years ago after my car broke down in the worst possible place, on two separate occasions. My wife upgraded her phone and I inherited a gray little flip with a keypad and tiny display. It wasn’t [...]
Published 1 year ago

ECommerce Customer Service Basics
There are so many different aspects to having good customer service for an Ecommerce business today. Forget about the fact that your company needs to compete on a Search Engine Marketing and Social Media level, forget about the fact that your products must be useful and your services worthwhile. You can have all of those [...]
Published 1 year ago